Well, here’s the final post on how we’ve marketed the Barbary Lion album. We’re not stopping, of course, but all the obvious main activity has happened and I’ve written about it.
We’ve gone past 300 downloads from Bandcamp and about 10% of downloaders have chosen to pay. The interest raised by this release has also led to a significant number of additional downloads of our back catalogue – there’s always a trickle but it ramped right up recently. We’ve also had a pleasing amount of plays of tracks from Barbary Lion in podcasts around the world. There seems to be no let up in Russian download sites bootlegging us but I don’t think that will really have made any difference to our own downloads.
I’ve sent marketing blurb and direct download links with friendly covering emails to lots of bass music and electronic music blogs over the last month but we’ve seen little response. I admit to being a little at a loss to explain this. They seem to be writing about, and reviewing, a wide range of related music and should, therefore, be interested in covering ours. I know it’s nothing to do with the quality of the release – we know it’s damned good. In some cases, the blogs are connected with people we know so it’s a little sad that there hasn’t been much interest. However, I’m a firm believer that it’s their call, not ours. We have to respect their decisions. I guess I don’t write about everything they do either.
We’ve learned a lot from this release. I believe the name-your-own-price model works well for us. It might work even better for those working in more mainstream musical genres. We’ve developed several of our musical ideas too and have already started planning the next couple of releases.
How do we market our new album? Part 8
How do we market our new album? Part 7
How do we market our new album? Part 6
How do we market our new album? Part 5
How do we market our new album? Part 4
How do we market our new album? Part 3
How do we market our new album? Part 2
How do we market our new album? Part 1
